A Bird's Eye View: Supranational EU Actors on Twitter

Abstract: Given the politicization of European integration, effective public communication by the European Union (EU) has gained importance. Especially for rather detached supranational executives, social media platforms offer unique opportunities to communicate to and engage with European citizens. Yet, do supranational actors exploit this potential? This article provides a bird’s eye view by quantitatively describing almost one million tweets from 113 supranational EU accounts in the 2009-2021 period, focusing especially on the comprehensibility and publicity of supranational messages. We benchmark these characteristics against large samples of tweets from national executives, other regional organizations, and random Twitter users. We show that the volume of supranational Twitter has been increasing, that it relies strongly on the multimedia features of the platform, and outperforms communication from and engagement with other political executives on many dimensions. However, we also find

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch
• Notes: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: Politics and Governance ; 10 (2022) 1 ; 133-145

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (who): SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
• (when): 2022
• Creator: Özdemir, Sina ; Rauh, Christian

Further information

• DOI: 10.17645/pag.v10i1.4686
• URN: urn:nbn:de:101:1-2023010406490990041324
• Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 25.03.2025, 1:52 PM CET