Hochschulschrift
Identification of the effects on customer retention through involving customers into development processes of business-to-business goods
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783943294033
- Dimensions
-
31 cm
- Extent
-
XII, 217 S.
- Language
-
Englisch
- Notes
-
graph. Darst.
Zugl.: Middlesbrough, Univ., Diss.
- Keyword
-
Europäische Union
Kundenorientierung
Business-to-Business-Marketing
Kundenbindung
Fördertechnikindustrie
Kran
- Event
-
Veröffentlichung
- (where)
-
Aalen
- (who)
-
Inst. für Produktentwicklung, Hochsch. Aalen
- (when)
-
2013
- Creator
-
Preikschas, Michael W.
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 2:02 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Preikschas, Michael W.
- Inst. für Produktentwicklung, Hochsch. Aalen
Time of origin
- 2013
Other Objects (12)
Sourcing energy services in business-to-business contexts: practices among end-customers
Business-to-business marketing
Embedded business-to-business relationships
Electronic Business-to-Business, Buch.
Determinants of customer benefits in business-to-business markets : a cross-cultural comparison
Determinants of customer benefits in business-to-business markets : a cross-cultural comparison
Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study
Strategic decisions on electronic business-to-business markets
A Requirements Analysis of Business-To-Business Integration
Ownership of business relationships: empirical investigations in business-to-business environments
Lehrstuhl für Vertriebsmanagement und Business-to-Business Marketing : Portrait
E-Business realisieren : Business-to-Business: Vorgehensweisen, Konzepte, Lösungsbeispiele und juristische Fallstricke
Sourcing energy services in business-to-business contexts: practices among end-customers
Business-to-business marketing
Embedded business-to-business relationships
Electronic Business-to-Business, Buch.
Determinants of customer benefits in business-to-business markets : a cross-cultural comparison
Determinants of customer benefits in business-to-business markets : a cross-cultural comparison
Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study
Strategic decisions on electronic business-to-business markets
A Requirements Analysis of Business-To-Business Integration
Ownership of business relationships: empirical investigations in business-to-business environments
Lehrstuhl für Vertriebsmanagement und Business-to-Business Marketing : Portrait
E-Business realisieren : Business-to-Business: Vorgehensweisen, Konzepte, Lösungsbeispiele und juristische Fallstricke
Sourcing energy services in business-to-business contexts: practices among end-customers
Business-to-business marketing
Embedded business-to-business relationships
Electronic Business-to-Business, Buch.
Determinants of customer benefits in business-to-business markets : a cross-cultural comparison
Determinants of customer benefits in business-to-business markets : a cross-cultural comparison
Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study
Strategic decisions on electronic business-to-business markets
A Requirements Analysis of Business-To-Business Integration
Ownership of business relationships: empirical investigations in business-to-business environments
Lehrstuhl für Vertriebsmanagement und Business-to-Business Marketing : Portrait