Determinants of customer benefits in business-to-business markets : a cross-cultural comparison
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Erschienen in
-
Wissenschaftliche Arbeitspapiere ; W084
- Schlagwort
-
Lieferanten-Kunden-Beziehung
Beziehungsmarketing
Kulturelle Identität
Vergleich
Schätzung
Welt
Kundenwert
Beschaffungsmarketing
Beziehungsmanagement
Lieferung
Abnehmer
Kundenbindung
Kundenmanagement
Kundenorientierung
Kundentreue
Ethnische Identität
Kulturpsychologie
Vergleich
Schätzung
Kundenwert
- Ereignis
-
Veröffentlichung
- (wo)
-
Mannheim
- (wer)
-
Universitätsbibliothek Mannheim
- (wann)
-
2005
- Urheber
- URN
-
urn:nbn:de:bsz:180-madoc-424917
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:49 MEZ
Datenpartner
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Beteiligte
- Homburg, Christian
- Kuester, Sabine
- Beutin, Nikolas
- Menon, Ajay
- Universitätsbibliothek Mannheim
Entstanden
- 2005
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