Artikel
Integration of corporate social responsibility into new product development
This study investigated seven core subjects of ISO 26000 to explore the way in which new product development (NPD) links corporate social responsibility (CSR) strategy with product development planning. This study thoroughly discussed the implementation of policies that achieve social responsibility within the context of NPD planning. Rapid changes in science and technology mean customer needs are changing faster than ever before, making it increasingly difficult to identify critical customer needs in a timely manner. NPD therefore is essential to enhance enterprise competitiveness. The construction of a CSR-based NPD model can help enterprises in NPD. Using the CSR based NPD model to plan materials selection, specification setting, manufacturing procedures and methods, distribution, servicing and recycling increases enterprise friendliness and happiness, and benefits their sustainable development. The findings of this study suggest that traditional enterprise activities focus on profit maximization and cost minimization. The profit-oriented strategy influences product design, purchase, production, manufacture and delivery. Poor working environment, overtime, low wages, neglect of health and safety, and various deficiencies in CSR frequently occur. If a CSR based perspective is initially adopted to implement public expectations regarding product design, it can be both beneficial and environmentally friendly.
- Sprache
-
Englisch
- Erschienen in
-
Journal: International Journal of Management, Economics and Social Sciences (IJMESS) ; ISSN: 2304-1366 ; Volume: 5 ; Year: 2016 ; Issue: 1 ; Pages: 14-34 ; Jersey City, NJ: IJMESS International Publishers
- Klassifikation
-
Wirtschaft
Information and Product Quality; Standardization and Compatibility
Production Management
Corporate Culture; Diversity; Social Responsibility
- Thema
-
New product development (NPD)
corporate social responsibility (CSR)
ISO 26000
sustainable development
competitive advantage
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Yang, Chang-Lin
Huang, Kai-Ping
Huang, Ching-Lien
Huang, Rong-Hwa
- Ereignis
-
Veröffentlichung
- (wer)
-
IJMESS International Publishers
- (wo)
-
Jersey City, NJ
- (wann)
-
2016
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Yang, Chang-Lin
- Huang, Kai-Ping
- Huang, Ching-Lien
- Huang, Rong-Hwa
- IJMESS International Publishers
Entstanden
- 2016
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