- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Deutsch
- Erschienen in
-
ESMT Working Paper ; 07-005
- Klassifikation
-
Management
- Schlagwort
-
Markenführung
Konsumentenverhalten
Entscheidung unter Unsicherheit
Markenpolitik
Verbraucherverhalten
Entscheidung bei Unsicherheit
- Ereignis
-
Veröffentlichung
- (wo)
-
Berlin
- (wer)
-
ESMT European School of Management and Technology
- (wann)
-
2007
- Urheber
- URN
-
urn:nbn:de:101:1-201106143439
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:46 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Muthukrishnan, A.
- Wathieu, Luc
- ESMT European School of Management and Technology
Entstanden
- 2007
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