A latent class analysis of the public attitude towards the euro adoption in Poland

Abstract: Latent class analysis can be viewed as a special case of model–based clustering for multivariate discrete data. It is assumed that each observation comes from one of a number of classes, groups or subpopulations, with its own probability distribution. The overall population thus follows a finite mixture model. When observed, data take the form of categorical responses—as, for example, in public opinion or consumer behavior surveys it is often of interest to identify and characterize clusters of similar objects. In the context of marketing research, one will typically interpret the latent number of mixture components as clusters or segments. In fact, LC analysis provides a powerful new tool to identify important market segments in target marketing. We used the model based clustering approach for grouping and detecting inhomogeneities of Polish opinions on the euro adoption. We analyzed data collected as part of the Polish General Social Survey using the R software

Standort
Deutsche Nationalbibliothek Frankfurt am Main
Umfang
Online-Ressource
Sprache
Englisch
Anmerkungen
Veröffentlichungsversion
begutachtet (peer reviewed)
In: Advances in Data Analysis and Classification ; 8 (2014) 4 ; 427-442

Klassifikation
Wirtschaft

Ereignis
Veröffentlichung
(wo)
Mannheim
(wer)
SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
(wann)
2014
Urheber
Genge, Ewa

DOI
10.1007/s11634-013-0156-0
URN
urn:nbn:de:0168-ssoar-77066-2
Rechteinformation
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Letzte Aktualisierung
25.03.2025, 13:53 MEZ

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Beteiligte

  • Genge, Ewa
  • SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.

Entstanden

  • 2014

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