Increasing the travel agency's leading positions by optimizing its website

Abstract: Purpose: to study website's work and content of the travel agency on the example of the "Laspi" travel agency, identify its technical properties and offer methods to increase the web-resource leading position in the Yandex and Google search engines by performing SEO-analysis. Design/Method/Research approach: Internet resources SEO-analysis. Findings: The travel product promotion directly depends on the travel market participants' advertising tools' effectiveness, mainly travel agents. It is determined that one of the new technologies that increase the advertising effectiveness, in particular via the travel agencies' web resources, is SEO-technology. The authors Identified technical shortcomings of its operation, mainly related to search queries statistics, the subject site visits, the semantic core operation, the site improvement, the site increasing citation, and the number of persistent references in the network. It is proved that updating site development, changing its environme

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch
• Notes: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: European Journal of Management Issues ; 28 (2020) 3 ; 81-91

Classification and Topics

• Classification: Bibliotheks- und Informationswissenschaft

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (who): SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
• (when): 2020
• Creator: Dronova, Tetyana S. ; Trygub, Yana Y.

Further information

• DOI: 10.15421/192008
• URN: urn:nbn:de:101:1-2022062716304598725425
• Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 15.08.2025, 7:28 AM CEST