Artikel
Organizational capabilities in the digital era: Reframing strategic orientation
The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in order to close the capabilities gap created by digital innovations. Different authors call for theoretical and empirical contributions that cope with the issues brought out by the digitalization of marketing channels and the consequent ever increasing volume of digital data. This study develops a theoretical framework and propositions through a reframing and reconceptualization of previous theoretical constructs from managerial and marketing literature. The resulting model offers insights about organizational processes and capabilities needed to cope with the actual fast changing, but at the same time, data-rich environment.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Journal of Innovation & Knowledge (JIK) ; ISSN: 2444-569X ; Volume: 1 ; Year: 2016 ; Issue: 3 ; Pages: 156-161 ; Amsterdam: Elsevier
- Klassifikation
-
Management
- Thema
-
Digital era
Organizational capabilities
Marketing dynamic capabilities
Knowledge process
Responsiveness
Organizational performance
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Bullini Orlandi, Ludovico
- Ereignis
-
Veröffentlichung
- (wer)
-
Elsevier
- (wo)
-
Amsterdam
- (wann)
-
2016
- DOI
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doi:10.1016/j.jik.2016.01.002
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:41 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Bullini Orlandi, Ludovico
- Elsevier
Entstanden
- 2016
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