Factors Influencing Social Media Usage in the US

Abstract: Given the immense shifts the social networking sites and applications have brought about, a considerable number of researchers in the field of communication studies have turned to study different aspects of social media usage and factors influencing it. This study gathered data from 33318 US non-institutionalized citizens over 18 including 17079 females and 16239 males; they were members of web panelists of Pew, and their answers revealed that a majority of this online participants used a kind of social media. The results of this study revealed women use social media more than men, and religious people more than non-religious people. In addition, the results indicated that married people are the least users of social media in comparison with other marital groups. Our results showed that all demographics are significantly related to social media usage. But this significance can be somehow misleading because of weak practical effect sizes. Except for marital status and age Cramer’s V

Standort
Deutsche Nationalbibliothek Frankfurt am Main
Umfang
Online-Ressource
Sprache
Englisch
Anmerkungen
Veröffentlichungsversion
begutachtet (peer reviewed)
In: Journal of Cyberspace Studies ; 3 (2019) 1 ; 5-22

Klassifikation
Sozialwissenschaften, Soziologie, Anthropologie

Ereignis
Veröffentlichung
(wo)
Mannheim
(wann)
2019
Urheber
Shahghasemi, Ehsan
Emamzadeh, Zahra

DOI
10.22059/jcss.2019.270606.1029
URN
urn:nbn:de:0168-ssoar-61582-3
Rechteinformation
Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Letzte Aktualisierung
25.03.2025, 13:44 MEZ

Datenpartner

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Beteiligte

  • Shahghasemi, Ehsan
  • Emamzadeh, Zahra

Entstanden

  • 2019

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