Factors Influencing Social Media Usage in the US

Abstract: Given the immense shifts the social networking sites and applications have brought about, a considerable number of researchers in the field of communication studies have turned to study different aspects of social media usage and factors influencing it. This study gathered data from 33318 US non-institutionalized citizens over 18 including 17079 females and 16239 males; they were members of web panelists of Pew, and their answers revealed that a majority of this online participants used a kind of social media. The results of this study revealed women use social media more than men, and religious people more than non-religious people. In addition, the results indicated that married people are the least users of social media in comparison with other marital groups. Our results showed that all demographics are significantly related to social media usage. But this significance can be somehow misleading because of weak practical effect sizes. Except for marital status and age Cramer’s V

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource
Language
Englisch
Notes
Veröffentlichungsversion
begutachtet (peer reviewed)
In: Journal of Cyberspace Studies ; 3 (2019) 1 ; 5-22

Classification
Sozialwissenschaften, Soziologie, Anthropologie

Event
Veröffentlichung
(where)
Mannheim
(when)
2019
Creator
Shahghasemi, Ehsan
Emamzadeh, Zahra

DOI
10.22059/jcss.2019.270606.1029
URN
urn:nbn:de:0168-ssoar-61582-3
Rights
Open Access; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
25.03.2025, 1:44 PM CET

Data provider

This object is provided by:
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Associated

  • Shahghasemi, Ehsan
  • Emamzadeh, Zahra

Time of origin

  • 2019

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