Artikel
Affective commitment to the employer brand: Development and validation of a scale
In recent years employer branding has become increasingly important as a source of sustainable competitive advantage. Companies are trying to engender affective commitment in the best employees in a global labour market. In this study, we develop and validate a multidimensional scale to measure the strength of an employee's affective commitment to the employer brand in five separate studies. In Studies 1 and 2 the Affective Commitment to the Employer Brand (ACEB) scale was developed and tested for its structure, reliability and convergent validity. Study 3 examines additional reliability and discriminant validity. Study 4 provides evidence of external validity. Study 5 examines the scale's nomological validity showing that a positive experience with the employer brand is important in making the employee develop affective commitment towards it. The limitations of the scale and the boundary conditions of its applicability are also discussed."
- Sprache
-
Englisch
- Erschienen in
-
Journal: BRQ Business Research Quarterly ; ISSN: 2340-9436 ; Volume: 19 ; Year: 2016 ; Issue: 1 ; Pages: 40-54 ; Barcelona: Elsevier España
- Klassifikation
-
Management
- Thema
-
Employer branding
Affective commitment
Work experience
Measurement scale
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Fernandez-Lores, Susana
Gavilan, Diana
Avello, Maria
Blasco, Francisca
- Ereignis
-
Veröffentlichung
- (wer)
-
Elsevier España
- (wo)
-
Barcelona
- (wann)
-
2016
- DOI
-
doi:10.1016/j.brq.2015.06.001
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Fernandez-Lores, Susana
- Gavilan, Diana
- Avello, Maria
- Blasco, Francisca
- Elsevier España
Entstanden
- 2016
Ähnliche Objekte (12)
Cheat to win: How to hack tournament theory
Retos de la gestión pública: presupuesto por resultados y rendición de cuentas
Growth and structure of authorship and co-authorship network in the strategic management realm: Evidence from the Strategic Management Journal
Microfoundations of strategic management: Toward micro–macro research in the resource-based theory
The Relevance of Using Accounting Fundamentals in the Mexican Stock Market
The twin deficits hypothesis and reverse causality: A short-run analysis of Peru
Food price inflation in India: The growing economy with sluggish agriculture
The poetry of intriguing ideas, logical arguments and rigorous methods in management
Building the future on solid fundations
Revisiting some “established facts” in the field of management
Taking stock, looking ahead
Oferta pública inicial y underpricing en el mercado de capitales mexicano
Cheat to win: How to hack tournament theory
Retos de la gestión pública: presupuesto por resultados y rendición de cuentas
Growth and structure of authorship and co-authorship network in the strategic management realm: Evidence from the Strategic Management Journal
Microfoundations of strategic management: Toward micro–macro research in the resource-based theory
The Relevance of Using Accounting Fundamentals in the Mexican Stock Market
The twin deficits hypothesis and reverse causality: A short-run analysis of Peru
Food price inflation in India: The growing economy with sluggish agriculture
The poetry of intriguing ideas, logical arguments and rigorous methods in management
Building the future on solid fundations
Revisiting some “established facts” in the field of management
Taking stock, looking ahead
Oferta pública inicial y underpricing en el mercado de capitales mexicano
Cheat to win: How to hack tournament theory
Retos de la gestión pública: presupuesto por resultados y rendición de cuentas
Growth and structure of authorship and co-authorship network in the strategic management realm: Evidence from the Strategic Management Journal
Microfoundations of strategic management: Toward micro–macro research in the resource-based theory
The Relevance of Using Accounting Fundamentals in the Mexican Stock Market
The twin deficits hypothesis and reverse causality: A short-run analysis of Peru
Food price inflation in India: The growing economy with sluggish agriculture
The poetry of intriguing ideas, logical arguments and rigorous methods in management
Building the future on solid fundations
Revisiting some “established facts” in the field of management
Taking stock, looking ahead