How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
-
1552-7824
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
online resource.
- Bibliographic citation
-
How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets ; day:26 ; month:2 ; year:2019 ; pages:1-22
Journal of the Academy of Marketing Science / Academy of Marketing Science ; (26.2.2019), 1-22
- Creator
- Contributor
-
SpringerLink (Online service)
- DOI
-
10.1007/s11747-019-00637-x
- URN
-
urn:nbn:de:101:1-2019032423153199532192
- Rights
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
14.08.2025, 10:53 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Heinberg, Martin
- Katsikeas, Constantine S.
- Ozkaya, H. Erkan
- Taube, Markus
- SpringerLink (Online service)
Other Objects (12)
Brand equity
Essays on international brand positioning and brand communication
Japan Has developed Luxury Brands
Brand positioning and consumer taste information
Brand positioning and consumer taste information
How brand personality, brand identification and service quality influence service brand equity
Price promotions and brand equity: the role of brand types
How global are global brands? : an empirical brand equity analysis
How global are global brands? An empirical brand equity analysis
How global are global brands? : An empirical brand equity analysis
Understanding effective factors affecting brand equity
Der Wert von Marken (brand equity)
Brand equity
Essays on international brand positioning and brand communication
Japan Has developed Luxury Brands
Brand positioning and consumer taste information
Brand positioning and consumer taste information
How brand personality, brand identification and service quality influence service brand equity
Price promotions and brand equity: the role of brand types
How global are global brands? : an empirical brand equity analysis
How global are global brands? An empirical brand equity analysis
How global are global brands? : An empirical brand equity analysis
Understanding effective factors affecting brand equity
Der Wert von Marken (brand equity)
Brand equity
Essays on international brand positioning and brand communication
Japan Has developed Luxury Brands
Brand positioning and consumer taste information
Brand positioning and consumer taste information
How brand personality, brand identification and service quality influence service brand equity
Price promotions and brand equity: the role of brand types
How global are global brands? : an empirical brand equity analysis
How global are global brands? An empirical brand equity analysis
How global are global brands? : An empirical brand equity analysis
Understanding effective factors affecting brand equity