Hochschulschrift
Determinants of consumers' choices and perceived value in mass customization : Empirical studies in the automotive and sports apparel industries
- Weitere Titel
-
Einflussfaktoren auf das Wahlverhalten von Konsumenten und den wahrgenommenen Nutzen in Mass Customization
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
München, Technische Universität München, Diss., 2016
- Klassifikation
-
Management
- Schlagwort
-
Mass Customization
Means-end-Theorie
Variety seeking
Personalisierung
Persönlichkeitsfaktor
Kraftfahrzeugindustrie
Sportartikelindustrie
- Ereignis
-
Veröffentlichung
- (wo)
-
München
- (wer)
-
Universitätsbibliothek der TU München
- (wann)
-
2016
- Urheber
-
Hagenmaier, Markus Alexander
- Beteiligte Personen und Organisationen
- URN
-
urn:nbn:de:bvb:91-diss-20160205-1275956-1-4
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
- 14.08.2025, 10:55 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Objekttyp
- Hochschulschrift
Beteiligte
- Hagenmaier, Markus Alexander
- Raasch, Christina
- Abou Nabout, Nadia
- Universitätsbibliothek der TU München
Entstanden
- 2016
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