Hochschulschrift
Determinants of consumers' choices and perceived value in mass customization : Empirical studies in the automotive and sports apparel industries
- Alternative title
-
Einflussfaktoren auf das Wahlverhalten von Konsumenten und den wahrgenommenen Nutzen in Mass Customization
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- Extent
-
Online-Ressource
- Language
-
Englisch
- Notes
-
München, Technische Universität München, Diss., 2016
- Classification
-
Management
- Keyword
-
Mass Customization
Means-end-Theorie
Variety seeking
Personalisierung
Persönlichkeitsfaktor
Kraftfahrzeugindustrie
Sportartikelindustrie
- Event
-
Veröffentlichung
- (where)
-
München
- (who)
-
Universitätsbibliothek der TU München
- (when)
-
2016
- Creator
-
Hagenmaier, Markus Alexander
- Contributor
- URN
-
urn:nbn:de:bvb:91-diss-20160205-1275956-1-4
- Rights
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
25.03.2025, 1:49 PM CET
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Object type
- Hochschulschrift
Associated
- Hagenmaier, Markus Alexander
- Raasch, Christina
- Abou Nabout, Nadia
- Universitätsbibliothek der TU München
Time of origin
- 2016
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