La vida secreta de los objetos: análisis psicosocial de los imaginarios del consumo

Abstract: Advertising in general, & television advertising in particular, is an important communication channel through which values, lifestyles, & even the socially-shared 'imaginary' are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially called-for, given that contemporary culture, strongly marked by the use of the images, constitutes what some theoreticians call 'the audio-visual age'. In this article we analyse advertisements from a psycho-social perspective, to identify the way in which advertisements articulate, through images, the social imaginary

Object Details

• Alternative title: The secret life of objects: a psycho-social analysis of consumption's imaginary
• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Spanisch
• Notes: Veröffentlichungsversion ; begutachtet ; In: Athenea Digital: Revista de Pensamiento e Investigacion Social (2008) 13 ; 49-70

Classification and Topics

• Classification: Psychologie ; Nachrichtenmedien, Journalismus, Verlagswesen

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (when): 2008
• Creator: González, Andrés Almagro

Further information

• URN: urn:nbn:de:0168-ssoar-63273
• Rights: Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 25.03.2025, 1:55 PM CET