La vida secreta de los objetos: análisis psicosocial de los imaginarios del consumo

Journal article | Zeitschriftenartikel

Advertising in general, & television advertising in particular, is an important communication channel through which values, lifestyles, & even the socially-shared 'imaginary' are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially called-for, given that contemporary culture, strongly marked by the use of the images, constitutes what some theoreticians call 'the audio-visual age'. In this article we analyse advertisements from a psycho-social perspective, to identify the way in which advertisements articulate, through images, the social imaginary.

Object Details

• Alternative title: The secret life of objects: a psycho-social analysis of consumption's imaginary
• Extent: Seite(n): 49-70
• Language: Spanisch
• Notes: Status: Veröffentlichungsversion; begutachtet

References and Relationships

• Bibliographic citation: Athenea Digital: Revista de Pensamiento e Investigacion Social(13)

Classification and Topics

• Subject: Psychologie ; Publizistische Medien, Journalismus,Verlagswesen ; Wirkungsforschung, Rezipientenforschung ; Sozialpsychologie

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): González, Andrés Almagro
• Event: Veröffentlichung
• (where): Spanien
• (when): 2008

Further information

• URN: urn:nbn:de:0168-ssoar-63273
• Rights: GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
• Last update: 21.06.2024, 4:27 PM CEST