Cheapest Is dearest, though far from professional: A qualitative study on the use of social media during the Federal Election 2021 in Germany
Abstract: Like in other areas, the importance of social media in the German political communication landscape has rapidly grown in recent years. The purpose of this study is to examine how the communication professionals of the different parties of the German Bundestag describe and characterize the role of social media in their political communication, especially in the last federal election in 2021. This research fills a critical gap by investigating 13 semiopen qualitative interviews with both political and strategic officials of the eight parties represented in the German Bundestag. By doing so, it provides insights into current and future social media practices and their level of professionalization in the German political sphere. Both the sample and focus of this study are, to our knowledge, unique in their nature. The results indicate that, while social media is seen as one of the most important channels to both inform and communicate with potential voters, the professionalization in t
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource, 43-71 S.
- Sprache
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Englisch
- Anmerkungen
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Erstveröffentlichung
begutachtet
In: Godulla, Alexander (Hg.), Beck, Leonie (Hg.), Christiansen, Eva (Hg.), Johe, Pauline Anna (Hg.), Krüper, Torben (Hg.), Niemsch, Victoria (Hg.), Saxinger, Fabian (Hg.): Disrupt Adapt: New ways to deal with current challenges in media and communication. 2022. S. 43-71
- Klassifikation
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Politik
- Ereignis
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Veröffentlichung
- (wo)
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Leipzig
- (wer)
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SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
- (wann)
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2022
- Urheber
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Cremers, Katharina
Goyn, Laura
Krüper, Torben
Lehmann, Christina
Liehr, Adrian
- Beteiligte Personen und Organisationen
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Godulla, Alexander
Beck, Leonie
Christiansen, Eva
Johe, Pauline Anna
Krüper, Torben
Niemsch, Victoria
Saxinger, Fabian
- URN
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urn:nbn:de:0168-ssoar-81814-2
- Rechteinformation
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
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25.03.2025, 13:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
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Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Cremers, Katharina
- Goyn, Laura
- Krüper, Torben
- Lehmann, Christina
- Liehr, Adrian
- Godulla, Alexander
- Beck, Leonie
- Christiansen, Eva
- Johe, Pauline Anna
- Niemsch, Victoria
- Saxinger, Fabian
- SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
Entstanden
- 2022
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