Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns

Abstract: As fake news elicits an emotional response from users, whose attention is then monetised, political advertising has a significant influence on its production and dissemination. Facebook ads, therefore, have an essential role in contemporary political communication, not only because of their extensive use in international political campaigns, but also because they address intriguing questions about the regulation of disinformation on social networking sites. This research employs a corpus of 14,684 Facebook ads published by the major national political parties during their campaigns leading up to the two Spanish general elections held in 2019. A manual content analysis was performed on all the visually identical ads so as to identify those containing disinformation and those denouncing it. The topics addressed in these ads were then examined. The results show that the political parties' Facebook ad strategies were akin to those of conventional advertising. Disinformation messages we

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch
• Notes: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: Media and Communication ; 9 (2021) 1 ; 217-228

Classification and Topics

• Classification: Politik

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (who): SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
• (when): 2021
• Creator: Cano-Orón, Lorena ; Calvo, Dafne ; López García, Guillermo ; Baviera, Tomás

Further information

• DOI: 10.17645/mac.v9i1.3335
• URN: urn:nbn:de:101:1-2023010509205264416830
• Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 25.03.2025, 1:48 PM CET