- Weitere Titel
-
Die Identität von Luxusmarken
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
Berlin, Technische Universtität Berlin, Diss., 2012
- Klassifikation
-
Management
- Schlagwort
-
Markenartikel
Markenführung
Luxusgüter
Markenimage
Produktqualität
Werturteil
Marketingtheorie
Markenartikel
Markenpolitik
Luxusgut
Luxusware
Markenimage
Produktimage
Qualität
Wertfreiheit
Werturteil
Werturteilsstreit
Marketingtheorie
- Ereignis
-
Veröffentlichung
- (wo)
-
Berlin
- (wer)
-
Universitätsbibliothek der Technischen Universität Berlin
- (wann)
-
2012
- Urheber
-
Heine, Klaus
- Beteiligte Personen und Organisationen
-
Trommsdorff, Volker
- URN
-
urn:nbn:de:kobv:83-opus-34257
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:33 MESZ
Datenpartner
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Objekttyp
- Hochschulschrift
Beteiligte
- Heine, Klaus
- Trommsdorff, Volker
- Universitätsbibliothek der Technischen Universität Berlin
Entstanden
- 2012
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