The persuasive power of social media influencers in brand credibility and purchase intention
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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1 Online-Ressource.
- Language
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Englisch
- Bibliographic citation
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The persuasive power of social media influencers in brand credibility and purchase intention ; volume:11 ; number:1 ; day:2 ; month:1 ; year:2024 ; pages:1-12 ; date:12.2024
Humanities and Social Sciences Communications ; 11, Heft 1 (2.1.2024), 1-12, 12.2024
- Creator
- Contributor
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SpringerLink (Online service)
- DOI
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10.1057/s41599-023-02512-1
- URN
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urn:nbn:de:101:1-2024031811275753887521
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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14.08.2025, 10:57 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Liu, Xiao
- Zheng, Xiaoyong
- SpringerLink (Online service)
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