Artikel
Demographic characteristics and consumer decision-making styles: Do they impact fashion product involvement?
Consumer decision-making styles are considered as psychological and intellectual approaches that can influence the customer purchase decision and can help in explaining the behavior of customers toward fashion products. The purpose of this research is to analyze the impact of consumer decision-making styles on fashion product involvement, as well as the effect of demographic variables (age, gender, income, and education) on consumer decision-making styles and fashion product involvement. Data was gathered through an online questionnaire from a sample of 400 Egyptian customers of fashion products. Results revealed that consumer decision-making styles have a strong significant positive effect on fashion product involvement. The results also showed that all four demographic variables have a significant effect on fashion product involvement as well as on consumer decision-making styles. Research findings were discussed to reflect the researchers' interpretation and perception of the outcomes addressed.
- Sprache
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Englisch
- Erschienen in
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Journal: Cogent Business & Management ; ISSN: 2331-1975 ; Volume: 10 ; Year: 2023 ; Issue: 2 ; Pages: 1-8
- Klassifikation
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Management
- Thema
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consumer behavior
consumer decision-making styles
demographic variables
fashion industry
fashion product involvement
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Wahab, Heba Abdel
Diaa, Naglaa Mohamed
Nagaty, Sahar Ahmed
- Ereignis
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Veröffentlichung
- (wer)
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Taylor & Francis
- (wo)
-
Abingdon
- (wann)
-
2023
- DOI
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doi:10.1080/23311975.2023.2208430
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Wahab, Heba Abdel
- Diaa, Naglaa Mohamed
- Nagaty, Sahar Ahmed
- Taylor & Francis
Entstanden
- 2023
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