Artikel
The impact of fashion brand sustainability on consumer purchasing decisions
The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how these attitudes influence their purchasing decisions. The aim was to explore if the gap between attitudes and purchasing behaviour was present within Croatian consumers to the same extent as previous research has shown. A survey was conducted of 263 respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion as consumers. The data collected were analysed using descriptive statistics and correlation analysis. The results suggest that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation was found between the importance of fashion brand sustainability and consumers' decisions to buy sustainable clothing products. However, the sustainability of a fashion brand or product is among the least important factors in their purchasing decision. This could mean that their positive attitude may not necessarily be reflected in actual purchasing behaviour, which is consistent with previous research. The results of this study provide a framework for a greater understanding of the various factors that may influence consumer behaviour, such as the sustainability of a fashion brand or product, potentially facilitating the development of relevant strategies in the fashion industry and changing the way fashion works and is perceived in the future.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Journal of Risk and Financial Management ; ISSN: 1911-8074 ; Volume: 15 ; Year: 2022 ; Issue: 4 ; Pages: 1-17
- Klassifikation
-
Management
- Thema
-
consumer awareness
consumer behaviour
consumer responsibility
eco-fashion
sustainable business
sustainable consumer behaviour
sustainable fashion
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Mandarić, Doroteja
Hunjet, Anica
Vuković, Dijana
- Ereignis
-
Veröffentlichung
- (wer)
-
MDPI
- (wo)
-
Basel
- (wann)
-
2022
- DOI
-
doi:10.3390/jrfm15040176
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Mandarić, Doroteja
- Hunjet, Anica
- Vuković, Dijana
- MDPI
Entstanden
- 2022
Ähnliche Objekte (12)
#05 Driving sustainable choices for consumer electronics. : The influence of sustainability cues on purchasing decisions.
#05 Driving sustainable choices for consumer electronics : the influence of sustainability cues on purchasing decisions
Sustainable Purchasing Decisions
Consumer Behavior and Sustainability in the Construction Industry—Relevance of Sustainability-Related Criteria in Purchasing Decision
Analysis of Chinese consumer behavior : value propositions and perceptions determining purchasing decisions of foriegn and local consumer goods brands
What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
Fashion consumer segmentation - USA perspective
Sustainability in purchasing and supply chain management
Online shopping: Factors that affect consumer purchasing behaviour
Consumer behavior & economic decisions
On consumer purchasing behavior in electronic markets : (Kumulative Dissertation)
Routledge handbook of sustainability and fashion
#05 Driving sustainable choices for consumer electronics. : The influence of sustainability cues on purchasing decisions.
#05 Driving sustainable choices for consumer electronics : the influence of sustainability cues on purchasing decisions
Sustainable Purchasing Decisions
Consumer Behavior and Sustainability in the Construction Industry—Relevance of Sustainability-Related Criteria in Purchasing Decision
Analysis of Chinese consumer behavior : value propositions and perceptions determining purchasing decisions of foriegn and local consumer goods brands
What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
Fashion consumer segmentation - USA perspective
Sustainability in purchasing and supply chain management
Online shopping: Factors that affect consumer purchasing behaviour
Consumer behavior & economic decisions
On consumer purchasing behavior in electronic markets : (Kumulative Dissertation)
Routledge handbook of sustainability and fashion
#05 Driving sustainable choices for consumer electronics. : The influence of sustainability cues on purchasing decisions.
#05 Driving sustainable choices for consumer electronics : the influence of sustainability cues on purchasing decisions
Sustainable Purchasing Decisions
Consumer Behavior and Sustainability in the Construction Industry—Relevance of Sustainability-Related Criteria in Purchasing Decision
Analysis of Chinese consumer behavior : value propositions and perceptions determining purchasing decisions of foriegn and local consumer goods brands
What about the consumer choice? The influence of social sustainability on consumer's purchasing behavior in the Food Value Chain
Fashion consumer segmentation - USA perspective
Sustainability in purchasing and supply chain management
Online shopping: Factors that affect consumer purchasing behaviour
Consumer behavior & economic decisions
On consumer purchasing behavior in electronic markets : (Kumulative Dissertation)