Hochschulschrift
Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783834940544
3834940542
- Maße
-
21 cm
- Umfang
-
XXIII, 292 S.
- Sprache
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Englisch
- Anmerkungen
-
Ill., graph. Darst.
Zugl.: Hamburg, Helmut-Schmidt-Univ., Diss., 2012
- Schlagwort
-
Markenartikel
Brand community
Kundenmanagement
Kundenbindung
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:59 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
- Meister, Sandra
- Springer Gabler
Entstanden
- 2012
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