Innovation capability and culture: How time-orientation shapes owner-managers' perceptions

Abstract: This study offers a cross-cultural perspective to better understand how time orientation shapes tourism small and medium enterprises' (SMEs) innovation capability. We synthesise the extant literature and determine SME owner - managers' internal and external innovation capability. Distinguishing between short- and long-term cultures and comparing data from Australian and German, Austrian and Swiss (DACH country cluster) SMEs, results confirm that perceptions of innovation capability vary across cultures. Results for SMEs in short term-oriented cultures show stronger appreciation for consumer orientation, creating prospective profit and staff incentives; by contrast, SMEs in long term-oriented cultures place higher value on accessible knowledge, commitment to learning, and adaptation. To effectively manage innovation capability in SMEs, we suggest a balanced approach of considering both short- and long-term factors. Acknowledging the scarcity of SMEs' resources, we propose that owner

Location
Deutsche Nationalbibliothek Frankfurt am Main
Extent
Online-Ressource
Language
Englisch
Notes
Postprint
begutachtet (peer reviewed)
In: Journal of Hospitality and Tourism Management (2021) 47 ; 217-227

Event
Veröffentlichung
(where)
Mannheim
(who)
SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
(when)
2021
Creator
Muskat, Birgit
Hörtnagl, Tanja
Peters, Mike
Zehrer, Anita

DOI
10.1016/j.jhtm.2021.03.018
URN
urn:nbn:de:0168-ssoar-75397-4
Rights
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Last update
25.03.2025, 1:47 PM CET

Data provider

This object is provided by:
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Associated

  • Muskat, Birgit
  • Hörtnagl, Tanja
  • Peters, Mike
  • Zehrer, Anita
  • SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.

Time of origin

  • 2021

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