Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1573-0697
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
-
online resource.
- Bibliographic citation
-
Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics ; day:8 ; month:9 ; year:2021 ; pages:1-17
Journal of business ethics ; (8.9.2021), 1-17
- Creator
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Wilson, Andrew E.
Darke, Peter R.
Sengupta, Jaideep
- Contributor
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SpringerLink (Online service)
- DOI
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10.1007/s10551-021-04937-7
- URN
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urn:nbn:de:101:1-2021112219331488874655
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
-
15.08.2025, 7:25 AM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Wilson, Andrew E.
- Darke, Peter R.
- Sengupta, Jaideep
- SpringerLink (Online service)
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