Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- ISSN
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1573-0697
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
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online resource.
- Erschienen in
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Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics ; day:8 ; month:9 ; year:2021 ; pages:1-17
Journal of business ethics ; (8.9.2021), 1-17
- Urheber
-
Wilson, Andrew E.
Darke, Peter R.
Sengupta, Jaideep
- Beteiligte Personen und Organisationen
-
SpringerLink (Online service)
- DOI
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10.1007/s10551-021-04937-7
- URN
-
urn:nbn:de:101:1-2021112219331488874655
- Rechteinformation
-
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
15.08.2025, 07:25 MESZ
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Beteiligte
- Wilson, Andrew E.
- Darke, Peter R.
- Sengupta, Jaideep
- SpringerLink (Online service)
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