Sports: Faster, Higher, Stronger, and Public Relations

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Abstract: Sport in the modern age is both politics and business. In a combined world of politics, business, hatred, jealousy and boastfulness, in which each person aims to achieve his objective while “disregarding all the rules,” as Orwell describes, public relations are a valuable strategic and tactical weapon. Success is not measured on the sports field alone, but in the newspaper headlines, on the television and the computer screens and in the bank account. The motto once proposed by Baron Pierre de Coubertin-“Citius, Altius, Fortius” (faster, higher, stronger)-is slowly clearing the way for a new, more updated motto: “Faster, higher, stronger, bigger (business) and especially-more PR.”

Standort
Deutsche Nationalbibliothek Frankfurt am Main
Umfang
Online-Ressource
Sprache
Englisch

Erschienen in
Sports: Faster, Higher, Stronger, and Public Relations ; volume:25 ; number:1 ; year:2015 ; pages:93-109 ; extent:17
Human affairs ; 25, Heft 1 (2015), 93-109 (gesamt 17)

Urheber
Tamir, Ilan
Hilik Limor, Yehiel
Galily, Yair

DOI
10.1515/humaff-2015-0008
URN
urn:nbn:de:101:1-2022111913021503712331
Rechteinformation
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Letzte Aktualisierung
15.08.2025, 07:34 MESZ

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Beteiligte

  • Tamir, Ilan
  • Hilik Limor, Yehiel
  • Galily, Yair

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