Modern food retailers and traditional markets in developing countries: Comparing quality, prices, and competition strategies in Thailand

Arbeitspapier

Supermarkets and hypermarkets are expanding rapidly in many developing countries. While consequences for farmers and consumers were analyzed recently, little is known about the implications for traditional retail formats such as wet markets. Using data from a market survey in Thailand and hedonic regression models, we analyze quality and prices for fresh vegetables from different retail outlets. Compared to wet markets, modern retailers sell higher quality at higher prices, indicating that they are primarily targeting better-off consumers. Hence, they are not directly competing for the same market segments. Yet there are signs that modern and traditional markets will gradually converge.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Series: GlobalFood Discussion Papers ; No. 2

Classification and Topics

• Classification: Wirtschaft ; Single Equation Models; Single Variables: Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions ; Information and Product Quality; Standardization and Compatibility ; Agricultural Markets and Marketing; Cooperatives; Agribusiness
• Subject: supermarkets ; modern retailers ; traditional wet markets ; product quality ; vegetables ; Thailand

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Schipmann, Christin ; Qaim, Matin
• Event: Veröffentlichung
• (who): Georg-August-Universität Göttingen, Research Training Group (RTG) 1666 - GlobalFood
• (where): Göttingen
• (when): 2011

Further information

• DOI: doi:10.22004/ag.econ.108348
• Handle: http://hdl.handle.net/10419/90597
• Last update: 10.03.2025, 11:44 AM CET