Critical success factors for the successful customer relationship management: a conceptual case study
Abstract: Customer Relationship Management (CRM) technology have integrated the latest information technology, including: internet and E-commerce, multi-media technology, data warehousing data mining and artificial intelligence. This is all about the value of customer relationship management. It congregate the scattering data through the process of analysis, it provide a comprehensive and holistic view of certain individual customers. Customer Relationship Management originated and prevailed among western companies, it has already spread in many East Asian countries, such as: Japan, Korean, India and China etc. In order to improve the existing CRM implementation process and enhance the success rate of the CRM implementation, we present the most important Critical Success Factors for the CRM implementation through literature reviews, the chosen CSFs were based on previous studies in the CRM implementation field, focus on the identification of CRM projects, whether they have achieved success o
- Standort
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Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
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Online-Ressource
- Sprache
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Englisch
- Anmerkungen
-
Veröffentlichungsversion
begutachtet (peer reviewed)
In: International Journal of Business Trends and Technology (2013) 1
In: bla. 2013
- Ereignis
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Veröffentlichung
- (wo)
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Mannheim
- (wann)
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2013
- Urheber
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Mehta, Arpita
- URN
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urn:nbn:de:0168-ssoar-46700-8
- Rechteinformation
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Open Access unbekannt; Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
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15.08.2025, 07:26 MESZ
Datenpartner
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Beteiligte
- Mehta, Arpita
Entstanden
- 2013
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