Investigating Visual Content Shared over Twitter during the 2019 EU Parliamentary Election Campaign
Abstract: Political communication increasingly takes on visual forms. Yet, despite their ubiquity in everyday communication and digital campaigning, the use of these visuals remains critically understudied. In this article, we investigate the formats and modes of visual content deployed by Twitter users over a two-week period leading up to the 2019 EU Parliamentary elections and across two publics: those discussing the election at large and those discussing the more contentious issue of EU membership. Conducting a multilingual, cross-comparative content and thematic analysis of a sample of 1,097 images, we find that: (1) Visuals originating from traditional political actors prevailed among both Twitter discourses; (2) users shared substantial amounts of anti-EU, populist and, to a lesser extent, extremist images, though this content remained largely disjointed from the mainstream public debate; and (3) political humor emerged as a vector for anti-establishment and Eurosceptic themes, especia
- Location
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Deutsche Nationalbibliothek Frankfurt am Main
- Extent
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Online-Ressource
- Language
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Englisch
- Notes
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Veröffentlichungsversion
begutachtet (peer reviewed)
In: Media and Communication ; 9 (2021) 1 ; 158-170
- Event
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Veröffentlichung
- (where)
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Mannheim
- (who)
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SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
- (when)
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2021
- Creator
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Marchal, Nahema
Neudert, Lisa-Maria
Kollanyi, Bence
Howard, Philip N.
- DOI
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10.17645/mac.v9i1.3421
- URN
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urn:nbn:de:101:1-2022101516575224770890
- Rights
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Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Last update
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15.08.2025, 7:26 AM CEST
Data provider
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Marchal, Nahema
- Neudert, Lisa-Maria
- Kollanyi, Bence
- Howard, Philip N.
- SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
Time of origin
- 2021
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