Moralization and the 2012 U.S. Presidential Election Campaign

Abstract: People vary in the extent to which they imbue an attitude with moral conviction; however, little is known about what makes an issue transform from a relatively non-moral preference to a moral conviction. In the context of the 2012 U.S. presidential election, we test if affect and beliefs (thoughts about harms and benefits) are antecedents or consequences of participants’ moral conviction about their candidate preferences, or are some combination of both. Using a longitudinal design in the run-up to the election, we find that, overall, affect is both an antecedent and consequence, and beliefs about harms and benefits are only consequences, of changes in moral conviction related to candidate preferences. The affect results were consistent across liberals, conservatives, and moderates; however, the role of beliefs showed some differences between ideologues (liberals and conservatives) and moderates. https://jspp.psychopen.eu/index.php/jspp/article/view/4889

Standort
Deutsche Nationalbibliothek Frankfurt am Main
Umfang
Online-Ressource
Sprache
Englisch

Erschienen in
Moralization and the 2012 U.S. Presidential Election Campaign ; volume:3 ; number:2 ; day:16 ; month:11 ; year:2015
Journal of social and political psychology ; 3, Heft 2 (16.11.2015)

Urheber
Brandt, Mark J.
Wisneski, Daniel C.
Skitka, Linda J.

DOI
10.5964/jspp.v3i2.434
URN
urn:nbn:de:101:1-2021032004413680479821
Rechteinformation
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Letzte Aktualisierung
21.08.2025, 16:19 MESZ

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Beteiligte

  • Brandt, Mark J.
  • Wisneski, Daniel C.
  • Skitka, Linda J.

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