Artikel
Managing customers relationships in Slovenian companies
In the past two decades, the relationship between suppliers and customers has undergone a considerable changing process all over the world: both parties place a greater emphasis on the search for synergies in mutual relationships, sincere conversation and trust nurturing. The tendency to cut the number of suppliers is also evident. All stated and also other factors have inevitably led to major changes in the area of business-to-business marketing. We intent to point out some of these changes and also to examine responses of the Slovenian manufacturing businesses studied to the changes. The analytical part of the paper is based on a research project that has been carried out on the sample of fifty Slovenian manufacturing companies by the Faculty of Economics in Ljubljana for the past three years.
- Sprache
-
Englisch
- Erschienen in
-
Journal: Journal for East European Management Studies ; ISSN: 0949-6181 ; Volume: 6 ; Year: 2001 ; Issue: 1 ; Pages: 7-27 ; Mering: Rainer Hampp Verlag
- Klassifikation
-
Management
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Rojšek, Iča
- Ereignis
-
Veröffentlichung
- (wer)
-
Rainer Hampp Verlag
- (wo)
-
Mering
- (wann)
-
2001
- Handle
- Letzte Aktualisierung
-
10.03.2025, 11:44 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Rojšek, Iča
- Rainer Hampp Verlag
Entstanden
- 2001
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