Web-based mission statements in Slovenian enterprises

Artikel

In this article, the author analyses the mission statements of 50 top Slovene enterprises which are published on the companies' web sites. The purpose of this research is 1) to establish the degree to which the Slovene enterprises make use of their web sites to convey their mission to various stakeholders, 2) to identify the stakeholder groups that are mentioned in mission statements, and 3) to analyse the contents of these statements. My research has shown that there are some significant differences between these mission and those of other European or American companies. The reason for these differences is culturally, institutionally and historically embedded. This research indicates that, despite the processes of globalisation and regionalisation, convergence of various contents or roles of the mission statement is questionable. Instead, a kind of borrowing of individual elements among different cultural and economic systems, in quest of their own ways, could be considered.

Object Details

• Language: Englisch

References and Relationships

• Bibliographic citation: Journal: Journal for East European Management Studies ; ISSN: 0949-6181 ; Volume: 9 ; Year: 2004 ; Issue: 3 ; Pages: 265-277 ; Mering: Rainer Hampp Verlag

Classification and Topics

• Classification: Management
• Subject: Mission statement ; Slovenia ; Web sites ; Strategic management

Contributors, Places and Time

• Event: Geistige Schöpfung
• (who): Biloslavo, Roberto
• Event: Veröffentlichung
• (who): Rainer Hampp Verlag
• (where): Mering
• (when): 2004

Further information

• Handle: http://hdl.handle.net/10419/90312
• Last update: 10.03.2025, 11:43 AM CET