Intercultural communication in business ventures illustrated by two case studies

Arbeitspapier

The information and communications revolution has hastened the process of globalization in today's world of business. Consequently, businesses, even small and mid-sized companies, are confronted with cultural diversity when these companies become internationally active. Yet only few businesses are well prepared for a culturally diverse global market. Indeed, many business ventures fail not for a want of superior products and/or services, but due to a lack of intercultural competence. Disregarding the cultural component in a business transaction can and will lead to mistakes due to cultural misunderstandings which are the result of miscommunication. Because not much intercultural research exists for German American business ventures, this paper focuses on two German corporations, Buderus and Bayer, who are actively engaged on the American market to determine how they are coping with the cultural differences and measures they have adopted to surmount the cultural gap.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: Series: Freiberger Arbeitspapiere ; No. 2002/03

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Global Outlook ; Multinational Firms; International Business ; Business Administration: General ; Marketing and Advertising: General ; Advertising ; Cultural Economics; Economic Sociology; Economic Anthropology: General
• Thema: Intercultural Communication ; Globalization ; Business Ventures ; Interkulturelle Kommunikation ; Globalisierung ; Business Ventures ; Multinationales Unternehmen ; Internationales Marketing ; Interkulturelle Beziehungen ; Deutsch ; USA

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Hinner, Michael B. ; Rülke, Tessa
• Ereignis: Veröffentlichung
• (wer): Technische Universität Bergakademie Freiberg, Fakultät für Wirtschaftswissenschaften
• (wo): Freiberg
• (wann): 2002

Weitere Informationen

• Handle: http://hdl.handle.net/10419/48376
• Letzte Aktualisierung: 10.03.2025, 11:43 MEZ