Konferenzbeitrag
Corporate Social Responsibility as a Reputation Mechanism for the Companies Operating in the Media Industry
The purpose of this paper is to give an overview of the topic dealing with corporate social responsibility (CSR) effects on corporate reputation. By structuring past research, this paper aims to improve the understanding of how CSR is capable to enhance the corporate reputation of companies operating in the media industry. When it comes to CSR, media companies hold a specific position compared to companies across other industries. As business entities, media companies are expected to adopt CSR practices while at the same time being able to shape public opinion on the importance of CSR across other industries. This paper contributes to the existing literature by developing a framework that integrates existing research in this field.
- Language
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Englisch
- Bibliographic citation
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In: 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations. April 5th - 6th, 2019, Dubrovnik, Croatia ; Year: 2019 ; Pages: 513-521 ; Ed(s).: Tipurić, Darko ; Hruška, Domagoj ; Zagreb: Governance Research and Development Centre (CIRU)
- Classification
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Management
- Subject
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corporate social responsibility
CSR
corporate reputation
media industry
- Event
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Geistige Schöpfung
- (who)
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Kružić, Dejan
Ivić, Miroslav
Cindrić, Lana
- Event
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Veröffentlichung
- (who)
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Governance Research and Development Centre (CIRU)
- (where)
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Zagreb
- (when)
-
2019
- Handle
- Last update
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10.03.2025, 11:44 AM CET
Data provider
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ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Konferenzbeitrag
Associated
- Kružić, Dejan
- Ivić, Miroslav
- Cindrić, Lana
- Governance Research and Development Centre (CIRU)
Time of origin
- 2019
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