Yield Management in the Hotel Industry of Croatia

Konferenzbeitrag

This paper will explore the profit maximizing method of yield management in the Hotel industry in Croatia. Yield management is a method that enables firms to increase their profits through allocation of their capacities to various customers for the right prices. For Hotels that means selling the rooms at different rate levels. Main goal of this paper is to examine if, and to what extent is the Croatian Hotel industry using this method for profit maximization. After a short theoretical background on yield management we will present the results of empirical research on the implementation of yield management in Hotels in Croatia.

Angaben zum Objekt

• Sprache: Englisch

Verweise und Beziehungen

• Erschienen in: In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019 ; Year: 2019 ; Pages: 309-316 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy

Klassifikation und Themen

• Klassifikation: Wirtschaft ; Production, Pricing, and Market Structure; Size Distribution of Firms
• Thema: yield management ; hotel industry ; tourism ; Croatia

Beteiligte, Orts- und Zeitangaben

• Ereignis: Geistige Schöpfung
• (wer): Đukec, Damira ; Čanadi, Vesna
• Ereignis: Veröffentlichung
• (wer): IRENET - Society for Advancing Innovation and Research in Economy
• (wo): Zagreb
• (wann): 2019

Weitere Informationen

• Handle: http://hdl.handle.net/10419/207691
• Letzte Aktualisierung: 10.03.2025, 11:45 MEZ