Konferenzbeitrag
Yield Management in the Hotel Industry of Croatia
This paper will explore the profit maximizing method of yield management in the Hotel industry in Croatia. Yield management is a method that enables firms to increase their profits through allocation of their capacities to various customers for the right prices. For Hotels that means selling the rooms at different rate levels. Main goal of this paper is to examine if, and to what extent is the Croatian Hotel industry using this method for profit maximization. After a short theoretical background on yield management we will present the results of empirical research on the implementation of yield management in Hotels in Croatia.
- Language
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Englisch
- Bibliographic citation
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In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019 ; Year: 2019 ; Pages: 309-316 ; Zagreb: IRENET - Society for Advancing Innovation and Research in Economy
- Classification
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Wirtschaft
Production, Pricing, and Market Structure; Size Distribution of Firms
- Subject
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yield management
hotel industry
tourism
Croatia
- Event
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Geistige Schöpfung
- (who)
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Đukec, Damira
Čanadi, Vesna
- Event
-
Veröffentlichung
- (who)
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IRENET - Society for Advancing Innovation and Research in Economy
- (where)
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Zagreb
- (when)
-
2019
- Handle
- Last update
-
10.03.2025, 11:45 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Konferenzbeitrag
Associated
- Đukec, Damira
- Čanadi, Vesna
- IRENET - Society for Advancing Innovation and Research in Economy
Time of origin
- 2019
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