Arbeitspapier

Sustainable food consumption in China and India

This study examines sustainable food consumption in China and India, based on online consumer survey data. It explores which factors influence sustainable food consumption in these countries, based upon a model related to the Theory of Planned Behaviour. Structural equation modelling is used for the analysis and comparison of both countries. Among the similarities found are the significant influence of subjective norms on intention towards sustainable food consumption and the influence of perceived consumer effectiveness on sustainable food consumption behaviour. Price is identified as a barrier to sustainable food consumption. Based on these findings policy and marketing implications are given.

Sprache
Englisch

Erschienen in
Series: GlobalFood Discussion Papers ; No. 60

Klassifikation
Wirtschaft
Agricultural Markets and Marketing; Cooperatives; Agribusiness
Agricultural Policy; Food Policy
Agriculture: Other
Thema
sustainable food consumption
consumer behaviour
partial least squares
China
India

Ereignis
Geistige Schöpfung
(wer)
von Meyer-Höfer, Marie
Juarez Tijerino, Andrea Maria
Spiller, Achim
Ereignis
Veröffentlichung
(wer)
Georg-August-Universität Göttingen, Research Training Group (RTG) 1666 - GlobalFood
(wo)
Göttingen
(wann)
2015

Handle
Letzte Aktualisierung
10.03.2025, 11:45 MEZ

Datenpartner

Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.

Objekttyp

  • Arbeitspapier

Beteiligte

  • von Meyer-Höfer, Marie
  • Juarez Tijerino, Andrea Maria
  • Spiller, Achim
  • Georg-August-Universität Göttingen, Research Training Group (RTG) 1666 - GlobalFood

Entstanden

  • 2015

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