Hochschulschrift
CKM embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783832295271
- Maße
-
21 cm, 327 g
- Umfang
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XVI, 196 S.
- Sprache
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Englisch
- Anmerkungen
-
graph. Darst.
Zugl.: Berlin, Techn. Univ., Diss., 2010
- Schlagwort
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Produktinnovation
Innovationsmanagement
Kundenorientierung
Beziehungsmarketing
Wissensmanagement
Erfolgsfaktor
Erfolgsfaktor
Produktinnovation
Beziehungsmarketing
Innovationsmanagement
Wissensmanagement
Kundenorientierung
- Inhaltsverzeichnis
- Rechteinformation
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Letzte Aktualisierung
-
11.06.2025, 13:49 MESZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Deutsche Nationalbibliothek. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Hochschulschrift
Beteiligte
- Sun, Hongqing
- Shaker
Entstanden
- 2011
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