Hochschulschrift
CKM embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783832295271
- Dimensions
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21 cm, 327 g
- Extent
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XVI, 196 S.
- Language
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Englisch
- Notes
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graph. Darst.
Zugl.: Berlin, Techn. Univ., Diss., 2010
- Keyword
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Produktinnovation
Innovationsmanagement
Kundenorientierung
Beziehungsmarketing
Wissensmanagement
Erfolgsfaktor
Erfolgsfaktor
Produktinnovation
Beziehungsmarketing
Innovationsmanagement
Wissensmanagement
Kundenorientierung
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 1:49 PM CEST
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Object type
- Hochschulschrift
Associated
- Sun, Hongqing
- Shaker
Time of origin
- 2011
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