Artikel
CASE: Managing key account disruption in the logistics industry
Carl Rogers needs to make up his mind on what to suggest to his boss. There have been major changes in the buying center of the key account customer he is responsible for. He now needs to decide how to continue the existing relationship and how to proceed with the potential new ones.
- Sprache
-
Englisch
- Erschienen in
-
Journal: jbm - Journal of Business Market Management ; Volume: 7 ; Year: 2014 ; Issue: 3 ; Pages: 406-413 ; Berlin: Freie Universität Berlin, Marketing-Department
- Klassifikation
-
Management
- Thema
-
Key Account Management
Buying Center
Logistics Industry
- Ereignis
-
Geistige Schöpfung
- (wer)
-
Wernicke, Carolin
Saab, Samy
Kleinaltenkamp, Michael
- Ereignis
-
Veröffentlichung
- (wer)
-
Freie Universität Berlin, Marketing-Department
- (wo)
-
Berlin
- (wann)
-
2014
- Handle
- URN
-
urn:nbn:de:0114-jbm-v7i3.1029
- Letzte Aktualisierung
-
10.03.2025, 11:43 MEZ
Datenpartner
Dieses Objekt wird bereitgestellt von:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. Bei Fragen zum Objekt wenden Sie sich bitte an den Datenpartner.
Objekttyp
- Artikel
Beteiligte
- Wernicke, Carolin
- Saab, Samy
- Kleinaltenkamp, Michael
- Freie Universität Berlin, Marketing-Department
Entstanden
- 2014
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