Artikel
CASE: Managing key account disruption in the logistics industry
Carl Rogers needs to make up his mind on what to suggest to his boss. There have been major changes in the buying center of the key account customer he is responsible for. He now needs to decide how to continue the existing relationship and how to proceed with the potential new ones.
- Language
-
Englisch
- Bibliographic citation
-
Journal: jbm - Journal of Business Market Management ; Volume: 7 ; Year: 2014 ; Issue: 3 ; Pages: 406-413 ; Berlin: Freie Universität Berlin, Marketing-Department
- Classification
-
Management
- Subject
-
Key Account Management
Buying Center
Logistics Industry
- Event
-
Geistige Schöpfung
- (who)
-
Wernicke, Carolin
Saab, Samy
Kleinaltenkamp, Michael
- Event
-
Veröffentlichung
- (who)
-
Freie Universität Berlin, Marketing-Department
- (where)
-
Berlin
- (when)
-
2014
- Handle
- URN
-
urn:nbn:de:0114-jbm-v7i3.1029
- Last update
-
10.03.2025, 11:43 AM CET
Data provider
This object is provided by:
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft. If you have any questions about the object, please contact the data provider.
Object type
- Artikel
Associated
- Wernicke, Carolin
- Saab, Samy
- Kleinaltenkamp, Michael
- Freie Universität Berlin, Marketing-Department
Time of origin
- 2014
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