Science for All? Practical Recommendations on Reaching Underserved Audiences

Abstract: In a world decisively influenced by scientific developments science communication grows ever more important to enable informed decision making and participation of citizens in society and political discourse. However, science communication, being it public talks, or participatory projects, often reaches only certain parts of society. While this problem is increasingly recognized, only some empirical results and practical recommendations on success-factors for promoting diversity and inclusiveness in science communication exist so far. If at all, many projects and reports focus on very specific areas with only a few aggregated and overarching best practices and guidelines. This article contributes to filling this gap and presents a set of practical recommendations on reaching and engaging underserved audiences of science communication activities. The proposed guidelines have been developed from the experiences and empirical evidence from the research and practice project "Science fo

Object Details

• Location: Deutsche Nationalbibliothek Frankfurt am Main
• Extent: Online-Ressource
• Language: Englisch
• Notes: Veröffentlichungsversion ; begutachtet (peer reviewed) ; In: Frontiers in Communication ; 5 (2020) ; 1-13

Contributors, Places and Time

• Event: Veröffentlichung
• (where): Mannheim
• (who): SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
• (when): 2020
• Creator: Humm, Christian ; Schrögel, Philipp

Further information

• DOI: 10.3389/fcomm.2020.00042
• URN: urn:nbn:de:0168-ssoar-69475-6
• Rights: Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
• Last update: 25.03.2025, 1:55 PM CET