Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs
- Location
-
Deutsche Nationalbibliothek Frankfurt am Main
- ISBN
-
9783631638804
3631638809
- Dimensions
-
21 cm
- Extent
-
291 S.
- Language
-
Englisch
- Notes
-
Ill., graph. Darst.
Zusätzliches Online-Angebot unter DOI 10.3726/978-3-653-03515-5. - Literaturangaben
- Bibliographic citation
-
Forschungsergebnisse der WU Wirtschaftsuniversität Wien / Wirtschaftsuniversität Wien ; Bd. 61
- Keyword
-
Einzelhandel
Kundenbindung
Kundenbindungsprogramm
Einzelhandel
Kundentreue
Kundenbindung
Bonus
Einzelhandel
Kundenbindung
Kundenkarte
- Event
-
Veröffentlichung
- (where)
-
Frankfurt, M.
- (who)
-
PL Acad. Research
- (when)
-
2013
- Creator
- Table of contents
- Rights
-
Bei diesem Objekt liegt nur das Inhaltsverzeichnis digital vor. Der Zugriff darauf ist unbeschränkt möglich.
- Last update
-
11.06.2025, 1:57 PM CEST
Data provider
This object is provided by:
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Deutsche Nationalbibliothek. If you have any questions about the object, please contact the data provider.
Associated
- Hoffmann, Nicolas
- PL Acad. Research
Time of origin
- 2013
Other Objects (12)
Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs
Consumer reactance against loyalty programs
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How to Design International Loyalty Programs
Is There a Loyalty-Enhancing Effect of Retroactive Price-Reduction Schemes?
Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing
Essays on loyalty programs - insights on design elements and exit decisions
Loyalty Programs and Consumer Behaviour: The Impact of FFPs on Consumer Surplus
Customer loyalty programs in fashion retail - a change from multichannel to omnichannel
Impact of channel and brand on the effectiveness of customer loyalty programs
Transnational retailing
Electronic retailing
Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs
Consumer reactance against loyalty programs
Exit strategies of loyalty programs
How to Design International Loyalty Programs
Is There a Loyalty-Enhancing Effect of Retroactive Price-Reduction Schemes?
Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing
Essays on loyalty programs - insights on design elements and exit decisions
Loyalty Programs and Consumer Behaviour: The Impact of FFPs on Consumer Surplus
Customer loyalty programs in fashion retail - a change from multichannel to omnichannel
Impact of channel and brand on the effectiveness of customer loyalty programs
Transnational retailing
Electronic retailing
Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs
Consumer reactance against loyalty programs
Exit strategies of loyalty programs
How to Design International Loyalty Programs
Is There a Loyalty-Enhancing Effect of Retroactive Price-Reduction Schemes?
Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing
Essays on loyalty programs - insights on design elements and exit decisions
Loyalty Programs and Consumer Behaviour: The Impact of FFPs on Consumer Surplus
Customer loyalty programs in fashion retail - a change from multichannel to omnichannel
Impact of channel and brand on the effectiveness of customer loyalty programs
Transnational retailing