Hochschulschrift
FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
- Standort
-
Deutsche Nationalbibliothek Frankfurt am Main
- Umfang
-
Online-Ressource
- Sprache
-
Englisch
- Anmerkungen
-
Vallendar, WHU - Otto Beisheim School of Management, Dissertation, 2015
- Klassifikation
-
Management
- Schlagwort
-
Konsumgüterindustrie
Schnelldrehende Konsumgüter
Lieferantenmanagement
Marketingmanagement
Category Management
Konsumgüterindustrie
Konsumgut
Lieferant
Marketingmanagement
Kommunikationspolitik
Kategorienmanagement
- Ereignis
-
Veröffentlichung
- (wo)
-
Vallendar
- (wer)
-
WHU - Otto Beisheim School of Management
- (wann)
-
2016
- Urheber
-
Schmutzler, Alexander René
- Beteiligte Personen und Organisationen
- URN
-
urn:nbn:de:hbz:992-opus4-1806
- Rechteinformation
-
Der Zugriff auf das Objekt ist unbeschränkt möglich.
- Letzte Aktualisierung
-
25.03.2025, 13:42 MEZ
Datenpartner
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Objekttyp
- Hochschulschrift
Beteiligte
- Schmutzler, Alexander René
- Jensen, Ove
- Faßnacht, Martin
- WHU - Otto Beisheim School of Management
Entstanden
- 2016
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