Populist Framing Mechanisms and The Rise of Right-Wing Activism in Brazil

Abstract: This article presents an analysis of the use of populist framing mechanisms by grassroots right-wing organizations. It brings together the social movement literature on framing and the populist literature to understand how actors build an emergent field of activism in a highly contentious context. Based on the analysis of a sample of 4,574 Facebook posts published by five civil society organizations during the campaign to oust Brazilian President Dilma Rousseff, it argues that two mechanisms - reductionism and antagonism - enabled actors to focus on similar targets and diagnostics, while maintaining relevant differences when seeking to motivate followers and present prognostic frames. These were key mechanisms used by all the actors, albeit with different contents, depending on the frame task. This article contributes to filling gaps between the framing and populist literature, and in shedding light onto the relevance of populist communication in the rise of right-wing activism

Standort
Deutsche Nationalbibliothek Frankfurt am Main
Umfang
Online-Ressource
Sprache
Englisch
Anmerkungen
Preprint
begutachtet (peer reviewed)
In: Latin American Politics and Society ; 63 (2021) 3 ; 69-92

Klassifikation
Politik

Ereignis
Veröffentlichung
(wo)
Mannheim
(wer)
SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.
(wann)
2021
Urheber
Dias, Tayrine
Bülow, Marisa von
Gobbi, Danniel

URN
urn:nbn:de:0168-ssoar-78256-1
Rechteinformation
Open Access; Der Zugriff auf das Objekt ist unbeschränkt möglich.
Letzte Aktualisierung
14.08.2025, 11:03 MESZ

Datenpartner

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Beteiligte

  • Dias, Tayrine
  • Bülow, Marisa von
  • Gobbi, Danniel
  • SSOAR, GESIS – Leibniz-Institut für Sozialwissenschaften e.V.

Entstanden

  • 2021

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