Christian Dach

Wirtschaftswissenschaftler

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Vorteile einer Multi-Channel-Strategie : eine nüchterne Betrachtung ; Synergien zwischen Ladengeschäften und Online-Shops aus Konsumentensicht
Internet-Shopping versus stationärer Handel : zum Einkaufsstättenwahlverhalten von Online-Shoppern
Inbound-Marketing für B2B-Unternehmen : Neukunden digital gewinnen

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Christian Dach

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