Stefan Michel

Wirtschaftswissenschaftler

Born: 1967

Has participated in:

Price Excellence : Strategien zur Steigerung der Profitabilität ; mit vielen Fallbeispielen und Praxisfenstern von bekannten Unternehmen
"Marketing-Intelligenz 2000" : empirische Benchmark-Studie zum Stand der Marketing-Intelligenz in der Schweiz
Marketingkonzept : Grundlagen mit zahlreichen Beispielen, Repetitionsfragen mit Lösungen und Glossar ; [ein Lehrmittel für angehende Marketingfachleute und für Praktiker]
Prosuming-Marketing : Konzeption und Anwendung

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Stefan Michel

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