Volker G. Hildebrand

Betriebswirt

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Individualisierung als strategische Option der Marktbearbeitung : Determinanten und Erfolgswirkungen kundenindividueller Marketingkonzepte
Verbreitung und Einsatz des Database-Marketing und CAS : kundenorientierte Informationssysteme in deutschen Unternehmen
Database-Marketing und Computer aided selling : strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen

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Volker G. Hildebrand

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