Gundolf Meyer-Hentschel

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Alles, was sie schon immer über Werbung wissen wollten : Frage: wie verkaufe ich mein Produkt?
Erfolgreiche Anzeigen : Kriterien u. Beispiele zur Beurteilung u. Gestaltung
Aktivierungswirkung von Anzeigen : Messverfahren für d. Praxis
Seniorenmarketing : generationsgerechte Entwicklung und Vermarktung von Produkten und Dienstleistungen

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Gundolf Meyer-Hentschel

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