Friedhelm Kramer

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Die neuen Techniken der Produktinnovation : Problemanalyse, Ideenfindung u. -beurteilung, Produktplanung u. -entwicklung, Rentabilitätsberechnung, Produkteinführung
Innovative Produktpolitik : Strategie - Planung - Entwicklung - Durchsetzung
Bausteine der Unternehmensführung : Kundenzufriedenheit und Unternehmenserfolg

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Friedhelm Kramer

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